Embracer Group Embraces a Transmedia Strategy

Embracer Group Embraces a Transmedia Strategy

So far in 2022 the story of the video game industry has been all about acquisition and consolidation. Both announced and potential deals raise many questions about the future competitive landscape as well what consumers and investor can expect. One company that is following an aggressive and interesting strategy is the Swedish based Embracer Group. Originally founded by Lars Wingefors as Nordic Games, the company specialized in distribution and publishing niche games in Europe that wer.....
Can Transmedia Marketing Drive PlayStation Software Sales?

Can Transmedia Marketing Drive PlayStation Software Sales?

On Friday February 18, PlayStation is seeing two major releases focused on its software brands. Sony Pictures is releasing the big budget action movie Uncharted based on the video game series. Horizon Forbidden West is the much-anticipated sequel to one of PlayStation 4’s best ever titles. These two products are a huge opportunity for PlayStation to promote its exc.....
Bungie Should Help PlayStation Expand Into the Metaverse

Bungie Should Help PlayStation Expand Into the Metaverse

After a couple weeks of Microsoft and Xbox dominating the news, there are now some major Sony PlayStation announcements to discuss. In the backdrop of continued major product shortages, Sony plans to purchase game developer Bungie for $3.6 billion. Hopefully this acquisition will allay some concerns that Sony will not remain competitive in the emerging video game space. On paper, Sony buying Bungie makes a great deal of sense. The timing of the purchase, on the heels of Microsoft acqui.....
Will Microsoft Acquisition of Activision Blizzard Go Through?

Will Microsoft Acquisition of Activision Blizzard Go Through?

The proposed acquisition of Activision Blizzard (NASDAQ: ATVI) by Microsoft is massive by any standards. Of course, it raises many questions. The video game industry is trying to gauge the potential impact of the deal. However, the bigger issue is what are the chances of this deal going through? And if it does occur how long will it take? When Microsoft announced it was buying Activision Blizzard for $95 a share the stock was tradin.....
Consumer Interest In Xbox Still Behind PlayStation and Nintendo

Consumer Interest In Xbox Still Behind PlayStation and Nintendo

For several years DFC Intelligence has forecasted that PlayStation systems will continue to outperform Xbox systems by a significant margin. During 2021 there was some suggestion that interest in the Xbox Series X/S would increase with the Game Pass service and new exclusives like Halo Infinite and Forza Horizon 5. However, the latest DFC survey shows that consumers are still leaning heavily towards PlayStation and Nintendo systems. In a detailed survey conducted in October/November th.....
Video Game Hardware Forecasted to Reach $135 Billion

Video Game Hardware Forecasted to Reach $135 Billion

It has always been a great irony that, as video game software has gone digital, spending on hardware to play games has soared.  Unlike other entertainment industries, video game hardware is definitely not a commodity.  DFC Intelligence forecasts that global spending on video game hardware will grow from $82 billion in 2021 to $135 billion in 2026.  This includes console systems, PC hardware used for games and accessories such as controllers, headsets, gaming keyboards an.....
Cloud Gaming Forecasted to Reach $13.6 Billion by 2026

Cloud Gaming Forecasted to Reach $13.6 Billion by 2026

The concept of consumers being able to stream games and interactive content directly from the cloud to any device has been around for years. In recent years this has started to become a reality with numerous streaming subscription services for games. A new report from DFC Intelligence forecasts that cloud gaming and interactive streaming will increase an order of magnitude over the next five years. However, much of that growth will occur for products and services that are not part of a.....
Global Survey Highlights Attraction of Major New Interactive Entertainment Frontier

Global Survey Highlights Attraction of Major New Interactive Entertainment Frontier

DFC Intelligence announced the results of a survey of global consumers focused on their expectations and preferences around interacting with streaming video content. The survey of nearly 5,000 people aged 13 and older, commissioned by Genvid Technologies and conducted over the summer, found that nearly all (96%) consumers watch streaming video content monthly and an overwhelming majority (85.4%) would interact with streamed content if they could. “We have been closely watching.....