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Square Enix Digital Entertainment

Square Enix Sales Decline

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For the fiscal year ended 3/31/23 Square Enix (9684.T-JP: Tokyo) reported a 6% decline in revenue to ¥343,267 million (close to $3 billion).  The Digital Entertainment division, which accounts for 72% of sales, saw a 12% decline. Analysis It was a turbulent year for Square Enix.  Last May, the company sold its Western-based Eidos division to the Embracer Group.  Early this year t…..
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Square Enix CEO

Square Enix CEO Steps Down

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Square Enix (9684.T-JP: Tokyo) CEO and president Yosuke Matsuda is stepping down.  He will be replaced by Takashi Kiryu, the former chief strategy officer. The change will be finalized at the Annual Shareholders’ Meeting in May. Analysis Matsuda had been a major proponent of NFT and blockchain games.   After a rough 2022 for the category, Matsuda reemphasized the company focus on NFTs in a New Year’s Letter …..
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Sonic Frontier Sales

Japanese Video Game Companies Increase Focus on Western Markets

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In a tough 2022, Japanese video game publishers did surprisingly well in the high-end North American and Europe markets.  This is an indication of a trend of Japan IP having a larger impact on the global market.  It also highlights some major differences between pay-upfront business models and live services/free-to-play models. Japanese Companies Dominated the Late 1980s and early 1990s With the rise of Nintendo in the 1980s, publishers from Japan grew by developing …..
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