Electronic Arts FIFA License to End

Electronic Arts FIFA License to End

Starting in 2023, Electronic Arts’ soccer games will no longer use the FIFA license.  The deal was originally started in 1993.  In 2013, the license was extended until the end of 2022.  Starting with the July 2023 release, new soccer (football) games will be called EA SPORTS FC. Analysis This news comes as no surprise.  Last October .....
Embracer Asmodee Acquistion

Embracer Acquires Board Game Company Asmodee

The Embracer Group has completed its $3 billion acquisition of board game company Asmodee.  Asmodee is expected to operate as an independent company. Analysis For the past few years, the Embracer Group has gone on an acquisition spree to become a leader in the video game market.  The acquisition of board game publisher/distributor Asmodee is not only Embr.....
PlayStation VR2

Opportunities Abound In Soaring Metaverse and Cloud Game Markets

Quantifying the market potential for emerging areas like the metaverse, MILEs, VR and AR is a crucial but difficult challenge. It becomes a question of strike too early and go bankrupt or ignore the opportunity and miss out entirely. The good news is that many of these areas have been pioneered and many benchmarks indicate that there truly is gold in the hills. In December DFC Intelligence published a report on Cloud Gaming an.....
sony transmedia

Can Transmedia Marketing Drive PlayStation Software Sales?

On Friday February 18, PlayStation is seeing two major releases focused on its software brands. Sony Pictures is releasing the big budget action movie Uncharted based on the video game series. Horizon Forbidden West is the much-anticipated sequel to one of PlayStation 4’s best ever titles. These two products are a huge opportunity for PlayStation to promote its exc.....
Will Microsoft Acquisition of Activision Blizzard Go Through?

Will Microsoft Acquisition of Activision Blizzard Go Through?

The proposed acquisition of Activision Blizzard (NASDAQ: ATVI) by Microsoft is massive by any standards. Of course, it raises many questions. The video game industry is trying to gauge the potential impact of the deal. However, the bigger issue is what are the chances of this deal going through? And if it does occur how long will it take? When Microsoft announced it was buying Activision Blizzard for $95 a share the stock was tradin.....
Xbox Series X Consumer Survey

Consumer Interest In Xbox Still Behind PlayStation and Nintendo

For several years DFC Intelligence has forecasted that PlayStation systems will continue to outperform Xbox systems by a significant margin. During 2021 there was some suggestion that interest in the Xbox Series X/S would increase with the Game Pass service and new exclusives like Halo Infinite and Forza Horizon 5. However, the latest DFC survey shows that consumers are still leaning heavily towards PlayStation and Nintendo systems. In a detailed survey conducted in October/November th.....

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