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Japanese Video Game Companies Increase Focus on Western Markets
In a tough 2022, Japanese video game publishers did surprisingly well in the high-end North American and Europe markets. This is an indication of a trend of Japan IP having a larger impact on the global market. It also highlights some major differences between pay-upfront business models and live services/free-to-play models.
Japanese Companies Dominated the Late 1980s and early 1990s
With the rise of Nintendo in the 1980s, publishers from Japan grew by de…..
Home Video Games Drive Increase For Sega Sammy
For its third fiscal quarter ending 12/31/22, Sega Sammy saw sales increase 20% to ¥122 billion (nearly $1.1 billion). Sales in the entertainment contents division rose 33% to ¥94 billion (about $800 million), with video game sales for that division growing 39% to ¥68 billion.
Analysis
Sega Sammy is a diversified company that is seeing much of its recent growth from its overseas home video game business. Sega was a pioneer in home video game console systems back…..
Sega of America Office Moves to Southern California
JAN. 30, 2015 • Sega of America (SOA) is moving from the San Francisco Bay Area to Southern California as part of a company-wide restructuring. The relocation will be undertaken between January and early summer but a location for the new SOA headquarters was not…..
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