DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA [...]
DEC. 10, 2015 • Square Enix Holdings Co., Ltd. has included the North American market for its Holiday Surprise Box this year. For $9.99 in the U.S. and €6.49 in Europe, consumers will receive [...]
APRIL 21, 2015 • Last week China’s JD.com, Inc. launched a new cross-border ecommerce platform called JD Worldwide. The premise is to provide Chinese consumers the opportunity to purchase [...]
JULY 3, 2014 • During the first five months of 2014 Sony Computer Ent. America and Microsoft Corp. combined spent $93.7 million to advertise their latest consoles on U.S. television, as reported [...]
JUNE 1, 2014 • Ninja Metrics Interview: How and why people spend money in games has taken on much greater importance as the free-to-play model has taken root worldwide. What is relatively novel [...]
