Mercedes-Benz Employs Mario Again

DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA [...]

Analysis: Game Marketing Gets Harder

SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are [...]