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Global Gamer Consumer Segmentation

$4,995

Excel spreadsheet tool with pivot table designed for custom analysis.

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Description

The DFC Intelligence Global Gamer Consumer Segmentation is a crucial tool for identifying the total addressable market (TAM) for console, PC and mobile games.  This allows users to segment consumers by country and platform.  Crucially it avoids double counting for consumers that use more than one game platform.

This report is a pivot table Excel spreadsheet that provides a look at the global population for gamers broken down by country and region.

Gamers are classified based on which platform they use.  These platforms include:

  • Console game systems such as PlayStation 4, Xbox One, Nintendo Switch
  • Dedicated handheld systems such as Nintendo 3DS or PlayStation Vita
  • Desktop and Laptop PCs
  • Mobile devices including iOS and Android smartphones and tablets

For each country/region covered, consumers are placed into 15 different categories based on what platforms they use.

Countries/Regions Covered Include:

China
Hong Kong/Singapore
Japan
Other Asia
South Korea
Taiwan
Belgium/Luxembourg
Czech/Hungray/Slovakia
France
Germany/Austria
Germany/Austria/Switzerland
Italy
Netherlands
Other Europe
Poland
Romania
Russia/Ukraine
Scandinavia
Spain/Portugal
U.K.
All Latin America
All MENA
Canada
United States
Australia/New Zealand
Other Oceania
All Sub-Sahara Africa