Nintendo’s New 3DS System
SEPT. 28, 2010 • Nintendo Co. Ltd. announced that its new 3DS system will launch in Japan on Feb. 26 priced at ¥25000 ($305). The 3DS will launch in Europe and North America in March. The system will appear in
Analysis: ZeniMax Media Steps Into Limelight
SEPT. 27, 2010 • Privately held ZeniMax Media is quietly looking to become a diversified power player in the video game business. For years, ZeniMax has been most noted as the parent company behind Bethesda Softworks. Bethesda remains the driving
Analysis: Game Marketing Gets Harder
SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But that isn’t necessarily the case. True, some publishers will have
Zynga Buys Dextrose
[caption id="attachment_9712" align="alignleft" width="390"] Dextrose has been working on its Aves Engine for browser games.[/caption] SEPT. 25, 2010 • Zynga has purchased German game engine developer Dextrose. The latter is known for its Aves engine, which supports high-end gameplay in
1 Million Clone Wars Adventures Players
[caption id="attachment_9708" align="alignleft" width="390"] A racing mini-game in the popular Clone Wars Adventures MMO.[/caption] SEPT. 25, 2010 • Sony Online Entertainment's Clone Wars Adventures F2P Star Wars MMO has attracted 1 million players in one week in release. The title
THQ Testing Free-to-Play
[caption id="attachment_9704" align="alignleft" width="390"] THQ's Brian Farrell.[/caption] SEPT. 23, 2010 • THQ chief executive explained on an investor conference call how the publisher will be testing an adapted F2P model with its retail titles. The concept is to release stripped


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