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Nintendo’s New 3DS System
SEPT. 28, 2010 • Nintendo Co. Ltd. announced that its new 3DS system will launch in Japan on Feb. 26 priced at ¥25000 ($305). The 3DS will launch in Europe and North America in March. The system will appear in
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Analysis: ZeniMax Media Steps Into Limelight
SEPT. 27, 2010 • Privately held ZeniMax Media is quietly looking to become a diversified power player in the video game business. For years, ZeniMax has been most noted as the parent company behind Bethesda Softworks. Bethesda remains the driving
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Analysis: Game Marketing Gets Harder
SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But that isn’t necessarily the case. True, some publishers will have
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Zynga Buys Dextrose
[caption id="attachment_9712" align="alignleft" width="390"] Dextrose has been working on its Aves Engine for browser games.[/caption] SEPT. 25, 2010 • Zynga has purchased German game engine developer Dextrose. The latter is known for its Aves engine, which supports high-end gameplay in
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1 Million Clone Wars Adventures Players
[caption id="attachment_9708" align="alignleft" width="390"] A racing mini-game in the popular Clone Wars Adventures MMO.[/caption] SEPT. 25, 2010 • Sony Online Entertainment's Clone Wars Adventures F2P Star Wars MMO has attracted 1 million players in one week in release. The title
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THQ Testing Free-to-Play
[caption id="attachment_9704" align="alignleft" width="390"] THQ's Brian Farrell.[/caption] SEPT. 23, 2010 • THQ chief executive explained on an investor conference call how the publisher will be testing an adapted F2P model with its retail titles. The concept is to release stripped
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