Video Game Business

MAY 24, 2010 • 7-Eleven, Inc. and Zynga have partnered to bring FarmVille, Mafia Wars and YoVille branded items to various products sold by the retailer such as Slurpee and Big Gulp drinks in [...]

MAY 21, 2010 • Following the successful introduction of a virtual item riding mount in World of Warcraft, Sony Online Ent. introduced three EverQuest II virtual item mounts. The three Prowler [...]

MAY 20, 2010 • After one week in circulation, Valve Inc.’s Steam client for the Macintosh had generated some interesting statistics. First, roughly two thirds of all Steam Mac users are [...]

APRIL 29, 2010 • Playdom is a developer and publisher of what is commonly referred to as social games, but more accurately described as games delivered via social networks. What sets Playdom [...]

APRIL 29, 2010 • With many questions regarding the future viability of its Call of Duty franchise Activision Blizzard secured distribution rights to the expected high-profile titles developed by [...]