Analysis: Game Marketing Gets Harder
SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But that isn’t necessarily the case. True, some publishers will have decreased their ad spend significantly as a result of the impact on revenue. True, publishers are releasing fewer titles, which suggests fewer dollars spent overall. The reality, however, is not so clear cut.
The maj.....