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JULY 13, 2010 • The advertising executive who helped bring the world the Kevin Butler PlayStation 3 commercials has been tapped to become chief executive of Activision Publishing. Eric Hirshberg will move from co-CEO and chief creative officer of Deutsch, L.A. to Activision Blizzard effective Sept. 7. Activision Blizzard CEO Bobby Kotick reportedly contacted Hirshberg directly about taking the job.
NOV. 4, 2009 • Blizzard has finally jumped into micro-transactions tied to its market leading World of Warcraft. The publisher introduced two special companion pets that can be purchased for $10 each. Previously, special pets were available for attendance to events such as Blizzcon, incentives for subscription, or tied to branded playing card games.
Impact: The problem with t…..
SEPT. 27, 2009 • Blizzard Ent. chief operating officer Paul Sams is announced as part of the new ownership group of the NFL’s Pittsburgh Steelers. The franchise reorganization followed the sale of team stock by members of the Rooney and McGinley families to Steelers preside…..