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Nintendo’s Major Mobile Initiative

FEB. 3, 2016 • Last December, Nintendo Co. Ltd. launched a new online account service in Japan intended to link experience from all of the gamemaker’s content. Rather simply dubbed, Nintendo Account, the service encourages access from mobile devices and PCs, as well as Nintendo’s own console systems. Login utilizing Facebook, Google and Twitter accounts […]

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Mercedes Employs Mario Again

DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA SUV in Japan. Last year, the carmaker decided it needed a little different approach to help support an automotive category it has only recently […]

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4M PS4s Moved In 3rd Qtr

OCT. 29, 2015 • For the fiscal quarter ending September 30, Sony Computer Ent. shipped 4 million PlayStations 4s, up from 3 million units the previous quarter. For the entire 2015 fiscal year ending March 31, SCE revised the expected total of PS4s shipped to 17.5 million units, up from the previous estimate of 16.5 […]

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Kimishima Takes Nintendo Helm

SEPT. 14, 2015 • Tatsumi Kimishima has been chosen to succeed Satoru Iwata, who died last July, as president at Nintendo Co. Ltd. Kimishima has been with the company in numerous positions since 2000, including a stint at the helm of Nintendo of America. Most recently, Kimishima has served as General Manager, Corporate Analysis & […]

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New 3DS NA Arrival

SEPT. 1, 2015 • The New Nintendo 3DS is making its North American debut on September 25. The model was introduced in Japan with the larger screen New 3DS XL last fall in Japan, and later in Europe on February 13. But North America only got the New 3DS XL model at the same time […]

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Nintendo 2DS Now $99

AUG. 20, 2015 • Nintendo of America has reduced the MSRP of its 2DS handheld system from $129 to $99. Despite the lower price the portable is still being bundled with Mario Kart 7. This is the first price break since the Nintendo 2DS was launched two years ago. The system is not marketed in […]

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The Truth About E3

  • Category: Trends

JULY 13, 2015 • The Electronic Entertainment Expo last month was a chance for the largest game companies to show off their big new guns. Even as the game industry grows into new markets and platforms, E3 is a reminder that the biggest products in the space are now the biggest entertainment product launches ever. When […]

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Mario Goes to Universal

MAY 11, 2015 • In a deal inked with Universal Parks & Resorts, Nintendo Co. Ltd. is licensing it video game characters, franchises and game worlds for use as attractions. No financial disclosures were made. The announcement said the companies will jointly develop major and immersive family-themed attractions. Creative teams from Nintendo and Universal will […]

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Nintendo Goes Mobile

MARCH 17, 2015 • After five years of ongoing discussions, Nintendo Co. Ltd. and DeNA Co. Ltd. have agreed to launch a mobile membership service offering new games based on Nintendo IP. The gamemaker will not port existing titles and intends to utilize those of its characters and play mechanics that best translate to users […]

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3DS Leads Feb. U.S. Sales

MARCH 12, 2015 • The release of the February NPD numbers had each of the three big video game hardware makers crowing about results. Microsoft Corp. noted February Xbox One sales were up 84% over January. Meanwhile, Sony Computer Ent. America claimed the PlayStation 4 was number one in both hardware and software sales for the […]

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