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Kimishima Takes Nintendo Helm

SEPT. 14, 2015 • Tatsumi Kimishima has been chosen to succeed Satoru Iwata, who died last July, as president at Nintendo Co. Ltd. Kimishima has been with the company in numerous positions since 2000, including a stint at the helm of Nintendo of America. Most recently, Kimishima has served as General Manager, Corporate Analysis & […]

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New 3DS NA Arrival

SEPT. 1, 2015 • The New Nintendo 3DS is making its North American debut on September 25. The model was introduced in Japan with the larger screen New 3DS XL last fall in Japan, and later in Europe on February 13. But North America only got the New 3DS XL model at the same time […]

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Nintendo 2DS Now $99

AUG. 20, 2015 • Nintendo of America has reduced the MSRP of its 2DS handheld system from $129 to $99. Despite the lower price the portable is still being bundled with Mario Kart 7. This is the first price break since the Nintendo 2DS was launched two years ago. The system is not marketed in […]


The Truth About E3

  • Category: Trends

JULY 13, 2015 • The Electronic Entertainment Expo last month was a chance for the largest game companies to show off their big new guns. Even as the game industry grows into new markets and platforms, E3 is a reminder that the biggest products in the space are now the biggest entertainment product launches ever. When […]


Mario Goes to Universal

MAY 11, 2015 • In a deal inked with Universal Parks & Resorts, Nintendo Co. Ltd. is licensing it video game characters, franchises and game worlds for use as attractions. No financial disclosures were made. The announcement said the companies will jointly develop major and immersive family-themed attractions. Creative teams from Nintendo and Universal will […]

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Nintendo Goes Mobile

MARCH 17, 2015 • After five years of ongoing discussions, Nintendo Co. Ltd. and DeNA Co. Ltd. have agreed to launch a mobile membership service offering new games based on Nintendo IP. The gamemaker will not port existing titles and intends to utilize those of its characters and play mechanics that best translate to users […]


3DS Leads Feb. U.S. Sales

MARCH 12, 2015 • The release of the February NPD numbers had each of the three big video game hardware makers crowing about results. Microsoft Corp. noted February Xbox One sales were up 84% over January. Meanwhile, Sony Computer Ent. America claimed the PlayStation 4 was number one in both hardware and software sales for the […]

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Nintendo Sees Profits

JAN. 28, 2015 • For the three month period ending December 31, Nintendo Co. Ltd. posted a net profit of ¥45.22 billion ($382 million), up from ¥9.6 billion ($81 million) during the same period last year. By the end of its fiscal year next March, the gamemaker expects to realize ¥30 billion ($253 million) in […]

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The New 3DS XL

JAN. 20, 2015 • The new Nintendo 3DS XL is another salvo in the crowded battle to deliver portable devices into the hands of consumers.  Of course, the difference is this is part of the incredibly successful Nintendo line of portable products and is a successor of the original DS, the major pioneer of touch […]

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Nintendo Departs Brazil

JAN. 13, 2015 • Citing high import duties, Nintendo of America announced it was withdrawing entirely from the Brazilian market for now. The gamemaker said it made the decision because its current distribution model was “unsustainable.” Nintendo’s partner in the country is Gaming do Brasil, which has been instructed to no longer distribute Nintendo consoles […]