Impact: Ubisoft has been in China longer than any Western game publisher. They first opened an office in Shanghai in 1996 and it grew to over 250 employees. They helped bring Sony Online Entertainment’s EverQuest MMOG to China and they have localized hundreds of games to China. However, so far this has had little impact on overall corporate revenue. Nevertheless, China is a game-playing nation and as such they may start to become a development powerhouse in terms of delivering products the rest of the world wants to play.