SEPT. 18, 2007 • Radio Shack Corp. is leveraging the Sept. 25 release of Halo 3 to entice consumers into shopping for video games in its 6,000 locations. The retailer is offering the game for pre-order online with in-store-only pick-up on the 25th, the same day dedicated game sections will appear at many of those locations.
Impact: Historically Radio Shack has not been a retailer of video games. However, it would seem like a natural fit and with 6,000 locations, mostly in strip malls, they are close to almost all consumers. However, Blockbuster Video was in a similar position with its retail locations but could never seem to make it with video game sales.
