Gran Turismo 5 Ships 5.52 Million

DEC. 10, 2010 • After selling in 5.52 million units for the launch of Gran Turismo 5 worldwide, Sony Computer Entertainment announced that the franchise had exceeded sales of 60 million units since the original game was released in December 1997. Gran Turismo 5 is the ninth installment in the series. Impact: Gran Turismo 5 was not on every analysts’ radar to be a huge hit until recently than.....

Redken Labs Tries Sponsored Video Game

NOV. 5, 2010 • Redken Labs has a prominent sponsored console game project aimed at attracting young women to its brand. The firm sells its beauty products only through professional salons, and none of its competitors has ventured into gaming yet as a marketing vehicle. Redken worked with developer Little Orbit to create Busy Scissors for the Wii and Nintendo DS. The $19.99 title is a realistic hairstyling and simulation game aimed at the 8 to 16 year-old girls t.....

Starsiege Tribes Redux

OCT. 25, 2010 • More than a decade after the trend-sending Starsiege Tribes online FPS multiplayer game from Dynamix was making a name for itself, Global Agenda developer Hi-Rez Studios has acquired ownership of the property. Hi-Rez plans to release an MMO based on the franchise called Tribes Universe. Alpha testing will commence in 2011. Three factions, will be featured with support for large-scale PVP battles of more than 100 players. The world will be persist.....

Games2Win Hits U.S.

OCT. 14, 2010 • Zapak’s Games2Win platform in India is making a play for U.S. online gamers this Halloween. The service has six Halloween-themed games available, and also has added a Halloween house to its Chimpoo.com virtual world that can be purchased and decked out in creepy virtual items. In past years, Zapak’s Halloween games have seen  page views leap from 40,000 to 70,000 on Oct. 31. .....

Analysis: Game Marketing Gets Harder

SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But that isn’t necessarily the case. True, some publishers will have decreased their ad spend significantly as a result of the impact on revenue.  True, publishers are releasing fewer titles, which suggests fewer dollars spent overall. The reality, however, is not so clear cut. The maj.....

Duke Nukem Forever Has Risen

SEPT. 3, 2010 • Duke Nukem Forever is getting resurrected thanks to Gearbox Software, which acquired the rights to the oft-delayed project from 3D Realms. Take-Two will continue as publisher. Gearbox started work finishing the game in 2009, and plans to release it in 2011. The sequel to the mid-’90s hit FPS Duke Nukem 3D has been in development since 1997. Impact: Duke Nukem Forever fell.....

End of content

End of content