OCT. 14, 2010 • Zapak’s Games2Win platform in India is making a play for U.S. online gamers this Halloween. The service has six Halloween-themed games available, and also has added a Halloween house to its Chimpoo.com virtual world that can be purchased and decked out in creepy virtual items. In past years, Zapak’s Halloween games have seen page views leap from 40,000 to 70,000 on Oct. 31.
Impact: Zapak is an Indian-based online game portal that hosts popular Western games like Runescape and Bejeweled. Of course, right now the game market in India is a rounding error compared with the rest of the world. The most important thing to note is that Zapak is part of conglomerate Reliance ADA Group which is a major Indian company across many business areas: communications, infrastructure, finance, energy and of course entertainment. Given this we are looking closely at the potential for Zapak to be a major player in the global game market.