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Kaz Hirai Promoted at Sony
MARCH 11, 2011 • In an interview with the Wall Street Journal, Sony Corp. chief executive Howard Stringer said the promotion of Sony Computer Entertainment head Kaz Hirai to oversee the consumer electronics division makes Hirai the leading candidate to replace Stringer some day.
Impact: Kaz Hirai started in the music business but came on with Sony Computer Entertainment America right around t…..
MARCH 11, 2011 • In an interview with the Wall Street Journal, Sony Corp. chief executive Howard Stringer said the promotion of Sony Computer Entertainment head Kaz Hirai to oversee the consumer electronics division makes Hirai the leading candidate to replace Stringer some day. Impact: Kaz Hirai started in the music business but came on with Sony Computer Entertainment America right around th…..
MARCH 11, 2011 • In an interview with the Wall Street Journal, Sony Corp. chief executive Howard Stringer said the promotion of Sony Computer Entertainment head Kaz Hirai to oversee the consumer electronics division makes Hirai the leading candidate to replace Stringer some day. Impact: Kaz Hirai started in the music business but came on with Sony Computer Entertainment America right around th…..
Sony Bravia HDTV/PS2 Combo in Europe
DEC. 3, 2010 • Europe just got a new Sony HD TV with a built in PlayStation 2. The Sony Bravia KDL-22PX300 is a 22-inch 720p HD set with four HDMI slots, three USB ports, and an ethernet port for watching internet video. DVD playback is a standard feature on the set that went on sale in the U.K. for £200 ($310).
Impact: As a compact HD set with built-in DVD playback and Internet connectivity,…..
DEC. 3, 2010 • Europe just got a new Sony HD TV with a built in PlayStation 2. The Sony Bravia KDL-22PX300 is a 22-inch 720p HD set with four HDMI slots, three USB ports, and an ethernet port for watching internet video. DVD playback is a standard feature on the set that went on sale in the U.K. for £200 ($310). Impact: As a compact HD set with built-in DVD playback and Internet connectivity,…..
DEC. 3, 2010 • Europe just got a new Sony HD TV with a built in PlayStation 2. The Sony Bravia KDL-22PX300 is a 22-inch 720p HD set with four HDMI slots, three USB ports, and an ethernet port for watching internet video. DVD playback is a standard feature on the set that went on sale in the U.K. for £200 ($310). Impact: As a compact HD set with built-in DVD playback and Internet connectivity,…..
Sony Latin American Campaign launched
NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers engaged with their PlayStations. In addition to t…..
NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers engaged with their PlayStations. In addition to t…..
NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers engaged with their PlayStations. In addition to t…..
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