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PlayStation Move Sells 170K in Japan

PlayStation Move-SAPRIL 11, 2011 • Research firm Media Create reported that Sony sold 170,000 PlayStation Move motion-sensing controllers in the Japanese market during 2010, compared to 90,000 Microsoft Kinects.

Impact: At face value this seems rather an impressive sales ratio. In reality, an almost 2:1 ratio is worrisome. During the average week consumers buy between 20,000 and 25,000 PS3s in Japan. The Xbox 360 has never been a huge seller, averaging under 5,000 units sold per week. Japanese consumers purchase one-fifth, or fewer, Xbox 360s than PS3s, yet that smaller market share is producing sales 53% as good as Sony’s device is generating. Sony should be selling many more Moves in Japan.

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