Impact: This is a great example of how a brick and mortar retailer can benefit from growing consumer access to digital technology. In this case, the play is making consumers realize that their products have a certain amount of resale value at a retail store. This is a big difference between having to spend the time to actually go into a store and figure out what the value is. Furthermore, many products that are only digitally distributed do not have any resale value. Thus a retailer that combines the best of both physical and digital distribution could potentially have an interesting play as digital distribution grows.