AUG.
Impact: Twenty-five million users is a solid number. However, 11 million paid transactions is not earth shattering. The mobile entertainment market is a tough one to scale to any type of size. Nevertheless, DFC expects the installed base of smart phone users, and more specifically, Android users, to soar over the next few years. DFC forecasts 1 billion smart phone users worldwide by 2014, with about half of them using Android based phones.