For Over 25 Years DFC Intelligence Analysts Have Been Cited For Insights on the Video Game Industry

David Cole of DFC Intelligence is a widely quoted analyst sought out by leading business press including Bloomberg, The Wall Street Journal, Reuters, USA Today and Forbes as well as video game media including Game Developer (Gamasutra), GameDaily.biz, GamesIndustry.biz and many more. Reporters appreciate the candor DFC Intelligence provides in interviews which helps to influence stories, opinions and overall coverage. DFC values the role that media play in the gaming space and strives to be as accessible as possible to provide comments on companies, markets, technologies, titles and strategy.


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PLAYSTATION 4 ANTICIPATED TO COMMAND A DOMINANT POSITION February 24, 2016 SAN DIEGO, CALIF. – DFC Intelligence just released its new forecasts for the video game console market through 2020, and if you have been following our briefs over the past few months it should come as no surprise that the PlayS…..
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RECORD NOVEMBER & DECEMBER SALES MEAN PS4 MAY EXCEED DFC FORECAST December 11, 2015 SAN DIEGO, CALIF. – DFC Intelligence has been forecasting that the PlayStation 4 would be the clear leader in this generation of game systems. The one market that was fairly competitive was the United States. For the past year, the Xbox One had been slowly gaining ground on the PlayStation 4 in the U.S. This changed in late October when Sony an…..
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THE MOST COST-EFFECTIVE OPTION FOR GAMES INDUSTRY DATA July 28, 2015 SAN DIEGO, CALIF. – The new Firehose option from DFC Intelligence allows firms to get all DFC reports, including detailed Excel spreadsheets for a reasonable annual price based on the company’s size and budget. Clients can now have acce…..
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CORE GAMERS EXPECTED TO BE BIGGEST DRIVER OF GROWTH May 4, 2015 SAN DIEGO, CALIF. – A series of new reports from DFC Intelligence examine growth prospects for the worldwide video game software industry. The reports forecast that the global video game industry will reach $100 billion by 2019. However, this revenue is likely to be extremely fragmented among many market segment…..
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STUDY INDICATES CORE PC GAMERS ARE BUYING PREMIUM HARDWARE BRANDS December 9, 2014 SAN DIEGO, CALIF. – Market research firm DFC Intelligence released results from a major survey of core PC gamers conducted in conjunction with Raptr, a leading online service for PC gamers. The survey involved nearly 14,000 core PC gamers around the world, more than three quarters of whom reside outside North America. One of the key findings of the …..
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News Release

CORE GAMERS EXPECTED TO BE BIGGEST DRIVER OF GROWTH June 25, 2014 SAN DIEGO, CALIF. – DFC Intelligence has announced that for the second time this year they are significantly raising their 5-year video game forecast. Overall game software revenue is expected to go from $64 billion in 2014 to $100 billion in 2018. This includes revenue from PC games, console games and mobile games, but does not include hardware spending on game dev…..
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North American Video Game Publisher Values Soar 43% During COVID-19

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According to the latest analysis from DFC Intelligence, the market value of the leading console video game publishers in North America grew 43% in the six months from the end of February to the end of August.  This highlights a record five years of growth for the major North American video game publishers. The new DFC report is part of a series that looks at major players in the video…..
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Nvidia GeForce Now Service Expands to Chromebook

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The GeForce Now streaming service has not received a great deal of media attention.  This is surprising as it is arguably the most advanced service on the market.  It was timely that as students are heading back to school, Nvidia announced GeForce Now would be available on Chromebooks. Nvidia is known for its PC graphics cards that can cost over $1,000.   Of course, many consumers can not afford to spend big money on a high-end PC rig.  This is where GeForce No…..
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Game Pass Could Be Microsoft’s Secret Weapon

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On Thursday July 23, Microsoft finally revealed some key titles for the upcoming Xbox Series X via its online Xbox Games Showcase. The lineup looks solid, but the most notable feature seems to be the Xbox Game Pass service. The irony for Microsoft is that this service does not necessarily require a consumer to own the upcoming Xbox system. Game Pass is a subscription service that allows subscribers to play over 100 high-end games. The cost is $5 a month for PC game access, $10 a month …..
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Lego and Nintendo Go Big On Video Game Nostalgia

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Earlier this year the Lego Group and Nintendo announced a partnership.  This clearly has some intriguing possibilities.  Unfortunately, the first products shown seemed to miss the potential.  However, this changed with the announcement this week of a Lego set built around the classic NES. Lego and Nintendo are two classic toy brands for kids.  However, both companies have been around for so many years that they have a large and growing adult fan base.  This is …..
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Sony PlayStation 5 Has Solid Games and Design Reveal

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Surprise, Sony not only revealed games, but they gave the world a glimpse of the PlayStation 5 design.  With the PlayStation 5 having a large existing advantage over the Microsoft Xbox Series X, does this reveal change the analysis? This time of year, the video game industry was supposed to be gathering at the E3 show in Los Angeles.  This was the place to reveal new consoles like the PlayStation 5 and Xbox Series X.  Of course, COVID-19 killed this year’s show.  …..
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Sony PlayStation 5 on Track for 2020 Launch

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In the recent DFC Intelligence Video Game Forecast, we modeled both the PlayStation 5 and Xbox Series X to launch in 2020. In Sony’s recent fiscal year earnings and forecast releases the company has confirmed the PlayStation 5 launch is still on track for holiday 2020. Assuming that hardware launches are on track the big remaining question is how many units will a…..
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Throughout the years, DFC Intelligence has offered commentary on key topics of the time and has proven itself to be a reliable prognosticator of what’s current and what’s next in video gaming.

DFC Intelligence was an early tracker of online games and the movement to digital delivery. The Los Angeles Times and Salon are two examples of publications that contacted DFC to look ahead to online trends.

In both cases the major issue was how can the market grow and how many products can it support?

In 2002, The Los Angeles Times asked if Online Players Game for More Titles? The same year Salon did a deep piece on Showdown in cyberspace: Star Wars vs. The Sims

DFC was a pioneer in tracking the growth of a video game market in China.  Back in 2006 when there was no market the South China Morning Post quoted DFC on China as having major growth potential.  Of course, DFC underestimated that growth potential as China is now the world’s leading video game market.

In May 2006 South China Morning Post discussed an Alliance set to drive China gaming. DFC Intelligence discussed market size.

The Financial Times and Wall Street Journal were two publications that started to look at how online games might pioneer new business models and expand the audience. The focus was on mass market games going online. At the time, DFC Intelligence was working closely with companies like Lego and Disney to explore the market growth opportunities that exploded over the next decade.

In 2007 the Financial Times quoted DFC in an article about how Online extras drive computer games market. In 2009, the Wall Street Journal looked at the efforts of Disney, Lego, Marvel and others in Online Gaming: The Family Edition.

The past decade has seen enormous interest in the idea of cloud games, or what is now often called a Netflix for games. This trend has come and gone and saw its latest hype cycle in late 2019 when Google launched the Stadia service. As always, DFC Intelligence was around to burst a bubble in the latest big new thing, even as cloud games still have a big future.

The cloud game trend will only heat up in 2021 with new services from Microsoft and Amazon. This is a complicated on which DFC has a great deal to say. There will likely be some successful services but the competition will be stiff.

In October 2019, Investor’s Business Daily expressed DFC’s skepticism on new cloud services in Cloud Ventures Look to Upend the Traditional Video Game Business. In November 2019, Tech News World cut right to the chase with Early reviews suggest Google Stadia Needs More Time in the Oven. In early 2019, DFC was skeptical about Apple’s rumored game subscription service, but when the service launched at the end of the year we were impressed.

New video game hardware systems are the biggest news generator for the video game industry. DFC has a solid track record of assessing sales potential

The first console generation DFC forecasted in detail was for the 1995/1996 launch of the Sega Saturn, Sony PlayStation and Nintendo 64. Admittedly our forecasting was not as sophisticated. However, DFC was vocal about the long-term potential for dedicated console at a time when many analysts believed that personal computers would make consoles obsolete.

One of DFC’s first quotes was in Newsweek on the launch of the Nintendo 64. In describing the “incredible marketing” around Nintendo’s Hot Box we stated the core theme of the importance of marketing,

In 1999, the Los Angeles Times looked to DFC to analyze the market for new console systems. At the time the Sony PlayStation 2 and Sega Dreamcast were preparing for launch. The article was interesting because it quoted Kevin Bachus of Microsoft on why PCs were better than consoles. Bachus was a key pioneer behind the original Xbox which launched two years later.

Seduced by the Game Los Angeles Times May 1999

For the 2005/2006 launch of the Xbox 360, PlayStation 3 and Nintendo Wii, DFC Intelligence was more vocal in its opinion. Sony’s strategy was a mistake in DFC’s opinion and that was famously expressed in a piece entitled Could Sony go From First to Worst? Sony had a huge lead with the PS2, but DFC thought the company was opening the door for Nintendo and Microsoft. At the time this was a contrary opinion but it proved to be correct.

A month before the PS3 launch Business Week/Bloomberg asked DFC analyst David Cole to write an opinion piece entitled Console Wars Fought on Many Fronts. Gamasutra revisited the infamous 2006 DFC prediction in June 2007.

With the 2012/2013 launch of new systems, DFC’s analysis of the situation had flipped. This time it was Microsoft’s strategy that was questioned. DFC went on the record as saying that the PlayStation 4 would likely do very well with weaker offerings from both Microsoft and Nintendo. This proofed correct as the Wii U was one of Nintendo’s biggest failures and the PS4 outsold the Xbox One by about 2-to-1. While some observers claimed DFC was on Sony’s payroll the, at-the-time, pessimistic DFC forecasts for Microsoft and Nintendo were actually too high.

In Battle of the Boxes, the Economist talked to DFC about Microsoft’s strategy to try and conquer the living room.

In 2012, CNN quoted DFC in an article entitled Why Console Gaming is Dying? This was not our opinion but our analysis could definitely be used to make that argument.

The 2020 launch of the PlayStation 5 and Xbox Series X/S is a huge news story continuing into 2021. As details about the new systems were unveiled, DFC became increasingly vocal about its opinion. DFC now forecasts that the PlayStation 5 will significantly outsell the Xbox systems. However, this has become an increasingly complicated issue that is about more than just pure hardware sales. Increasingly consoles are becoming a platform to sell multiple services and the short-term versus long-term outlook is a complicated issue. To see some of DFC’s recent media insights. Check out some of these articles.

DFC Intelligence was fairly bullish about the Switch launch. For the first three years of the system Switch sales met our expectations. However, sales exploded with the COVID crisis of 2020. In 2021, a major focus will be on the sales potential for Nintendo products.

Analysis around Nintendo products has been a long-term topic for DFC Intelligence. Nintendo has proven how to capture revenue from rereleasing older video game products. This is a trend that many companies may look to capitalize on in coming years.

In late 2016 the New York Times asked DFC’s opinion on the NES Classic. A major theme of DFC analysis has been how video game companies can capture nostalgia and not necessarily focus on the bleeding edge.

A 2014 CNBC video piece interviewed DFC analyst David Cole on how Nintendo software did well despite poor hardware performance.

DFC Intelligence did detailed work on the 2007/2008 merger of Activision and Vivendi Universal to create Activision Blizzard. This included custom analysis for government regulators looking at anti-trust aspects. DFC data was used to show that the market for online games was much larger than the big open world MMO games that dominated the headlines at the time.

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A recent merger was the late 2020 acquisition of Zenimax Media/Bethesda Studios for $7.5 billion. DFC had done extensive work for investors over the years evaluating the value of Zenimax holdings.

USA Today

DFC Intelligence has been tracking mobile games for year and published early reports on the rise of the iPhone and gaming on smartphones and tablets.

In 2009, the Wall Street Journal talked to DFC about how the iPhone was driving growth in mobile games.

This was followed by an article on how Apple was becoming Nintendo’s leading rival.

Wall Street Journal

As the mobile game market has boomed, a major area of interest is in the ability of companies to launch high-end games and services for mobile devices.

In early 2019, Tech News World contacted DFC about Apple’s rumored new game subscription service. This eventually launched in launched in late 2019 as Apple Arcade.

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A major focus of DFC Intelligence is on changing ways companies are able to generate revenue from video game consumers.

This incudes areas like the emergence of games as a service and free-to-play games in first Asia and later on a global basis.

It also includes many diverse areas such as subscription models, advertising in video games, player to player wagering, building a metaverse and many more.

Variety looked to DFC to focus on advertising in video games.

The idea of wagering in video games has been around for years. In late 2020, Bloomberg came to DFC for an overview of this segment that DFC has helped investors cover for years.

DFC Intelligence frequently is asked to comment on sales potential for major upcoming product releases.

The specialty of DFC is sales and market potential for products or product categories. DFC regularly conducts private briefings on sales potential for companies and products.

Product and company analysis is made on a case-by-case basis.

See links for examples of past quotes.

In May 2020, Amazon launched its first major video game. DFC discussed with Reuters and CNN why Amazon’s game development strategy was flawed.

Bloomberg did a similar piece on the Amazon game release. Amazon game development. This was followed in January 2021 by a detailed analysis of struggles at Amazon Game Studios.

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Ouya was one of many startups looking to compete in the game console space. Reuters reported on this in 2013 using DFC numbers for context.

Reuters also contacted DFC to look at the category of online mystery games.

For many years, the annual E3 show in Los Angeles was a popular time for new product reveals. DFC always helped journalists looking to cover the hot news from the show.

USA Today