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Microsoft Announces Plan to Buy Activision Blizzard

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Today it was announced that Microsoft plans to acquire Activision Blizzard (NASDAQ: ATVI) for $68.7 billion. This is the largest video game deal ever and it will likely take some time to go through. Here are our initial thoughts. • Activision Blizzard was looking in a weak position with internal turmoil. The thinking was the company would need to be split up with Activision, Blizzard, King as three separate parts. It was hard to imagine any company willing to swallow the whole pi…..
Today it was announced that Microsoft plans to acquire Activision Blizzard (NASDAQ: ATVI) for $68.7 billion. This is the largest video game deal ever and it will likely take some time to go through. Here are our initial thoughts. • Activision Blizzard was looking in a weak position with internal turmoil. The thinking was the company would need to be split up with Activision, Blizzard, King as three separate parts. It was hard to imagine any company willing to swallow the whole pill. …..
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Xbox Series X Consumer Survey

Consumer Interest In Xbox Still Behind PlayStation and Nintendo

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For several years DFC Intelligence has forecasted that PlayStation systems will continue to outperform Xbox systems by a significant margin. During 2021 there was some suggestion that interest in the Xbox Series X/S would increase with the Game Pass service and new exclusives like Halo Infinite and Forza Horizon 5. However, the latest DFC survey shows that consumers are still leaning heavily towards PlayStation and Nintendo systems. In a detailed survey conducted in October/November th…..
For several years DFC Intelligence has forecasted that PlayStation systems will continue to outperform Xbox systems by a significant margin. During 2021 there was some suggestion that interest in the Xbox Series X/S would increase with the Game Pass service and new exclusives like Halo Infinite and Forza Horizon 5. However, the latest DFC survey shows that consumers are still leaning heavily towards PlayStation and Nintendo systems. In a detailed survey conducted in October/November th…..
Read More Consumer Interest In Xbox Still Behind PlayStation and Nintendo
Latin America Gamers

Latin American Market May be Key to Microsoft Xbox Success

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Latin America is a video game loving region that is home to over 660 million people.  Many observers assume the market is dominated by mobile games.  However, there is a vibrant core gamer segment in Latin America that is very interested in the latest console and PC games. The latest DFC Intelligence forecasts estimate that core console and PC games in Latin America are expected to grow fro…..
Latin America is a video game loving region that is home to over 660 million people.  Many observers assume the market is dominated by mobile games.  However, there is a vibrant core gamer segment in Latin America that is very interested in the latest console and PC games. The latest DFC Intelligence forecasts estimate that core console and PC games in Latin America are expected to grow fro…..
Read More Latin American Market May be Key to Microsoft Xbox Success

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