Impact: What GOG.com is orchestrating is less a rebranding and more of an expansion of its content model. The digital distributor may be the most trusted by gamers after Steam, which puts them in a good position with consumers. How much room there is for serious competitors for Steam, Origin and GameStop is debatable. But DRM-free changes the equation. Gamers are leery of installing too many download clients that have the potential of conflicting with each other. But keeping a DRM-free second service creates far few objections, which could bode well for GOG.com.