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Embracer Group Embraces a Transmedia Strategy

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So far in 2022 the story of the video game industry has been all about acquisition and consolidation. Both announced and potential deals raise many questions about the future competitive landscape as well what consumers and investor can expect. One company that is following an aggressive and interesting strategy is the Swedish based Embracer Group. Originally founded by Lars Wingefors as Nordic Games, the company specialized in distribution and publishing niche games in Europe that…..
Read More Embracer Group Embraces a Transmedia Strategy

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