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Mercedes-Benz Employs Mario Again
[caption id="attachment_14890" align="alignleft" width="390"] Mario, as interpreted by Mercedes-Benz.[/caption] DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA
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Big Plans for Electronic Arts Esports Division
[caption id="attachment_14879" align="alignleft" width="370"] Peter Moore is moving from COO to chief competition officer at EA.[/caption] DEC. 12, 2015 • Two months after Activision Blizzard, Inc. unveiled a separate division to oversee esports opportunities, Electronic Arts, Inc. announced its own
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Square Enix Surprise Box Comes to North America
DEC. 10, 2015 • Square Enix Holdings Co., Ltd. has included the North American market for its Holiday Surprise Box this year. For $9.99 in the U.S. and €6.49 in Europe, consumers will receive Steam codes for five downloadable PC
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China Reins In Net Cafes
[caption id="attachment_14858" align="alignleft" width="390"] To avoid regulators, internet cafe operators in China are going upscale with more luxurious and spacious locations.[/caption] DEC. 9, 2015 • The Ministry of Culture in China is cracking down on internet cafes, known there as
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Telltale Games Does Batman
DEC. 5, 2015 • Batman is getting the episodic game treatment from Telltale Games thanks to a deal with Warner Bros. Interactive Ent. The 2016 release got teased at this week's The Game Awards 2015 in Los Angeles. The title
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Razer Partners With Lenovo on Desktop Gaming PC
[caption id="attachment_14838" align="alignleft" width="390"] Razer CEO Min-Liang Tan at DreamHack.[/caption] DEC. 1, 2015 • At last week's DreamHack festival in Jönköping, Sweden, Razer Inc. and Lenovo Group Ltd. announced their partnership to globally co-brand and co-market special Razer Edition models
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