Video Game Business

NOV. 5, 2010 • Redken Labs has a prominent sponsored console game project aimed at attracting young women to its brand. The firm sells its beauty products only through professional salons, and [...]

NOV. 5, 2010 • Since launching its Free-to-Play Battlefield Heroes, Electronic Arts has amassed more than 6 million registered users, and has decided there’s room for a second F2P title in [...]

NOVEMBER 3, 2010 • There’s plenty of media vying for the attention of online gamers.  And that’s just the fun stuff people like to play. Grabbing eyeballs for advertising or consumer [...]

OCT. 28, 2010 • Fresh off of receiving a $150 million round of investment from Providence Equity Partners, ZeniMax Media is back on the acquisition hunt. Shinji Mikami’s Japanese studio [...]

OCT. 25, 2010 • More than a decade after the trend-sending Starsiege Tribes online FPS multiplayer game from Dynamix was making a name for itself, Global Agenda developer Hi-Rez Studios has [...]