CD Projekt Strategy

Poland-based game company CD Projekt released a long-term strategy update.  The company is planning for a number of games in the Witcher and Cyberpunk universes.  CD Projekt is also working on a new IP codenamed Hadar and is exploring opportunities in film and TV.  The company is also opening a new North American studio in Boston and expanding its Vancouver studio.

Analysis

In December 2020, CD Projekt launched the highly anticipated Cyberpunk 2077.  The game was filled with bugs and the handling of the release was widely criticized and resulted in some class action lawsuits.

As a result of the handling of Cyberpunk 2077, many analysts, including DFC Intelligence are skeptical of CD Projekt’s executing going forward.  The new strategy announcements seem ambitious, perhaps overambitious.

That being said, The Witcher IP is strong and Cyberpunk has actually recovered from its issues to become a solid performer. 

For more info on CD Projekt see the full DFC analysis.

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