Viacom to Sell Harmonix

NOV. 12, 2010 • After reporting that its profit dropped 59% in the most recent quarter, Viacom Inc. said it would sell its Harmonix game division.  Harmonix is best known for creating the Rock Band franchise.  The music segment became over-saturated with sequels and related hardware by 2010, leading to declining consumer interest in such titles. Viacom’s game unit lost about $65 million the company disclosed in a conference call. “The console-games.....

Sony Latin American Campaign launched

NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers  engaged with their PlayStations. In addition to t.....

Redken Labs Tries Sponsored Video Game

NOV. 5, 2010 • Redken Labs has a prominent sponsored console game project aimed at attracting young women to its brand. The firm sells its beauty products only through professional salons, and none of its competitors has ventured into gaming yet as a marketing vehicle. Redken worked with developer Little Orbit to create Busy Scissors for the Wii and Nintendo DS. The $19.99 title is a realistic hairstyling and simulation game aimed at the 8 to 16 year-old girls t.....

New Free-to-Play Battlefield Heroes Title

NOV. 5, 2010 • Since launching its Free-to-Play Battlefield Heroes, Electronic Arts has amassed more than 6 million registered users, and has decided there’s room for a second F2P title in the franchise. One of the criticisms of Battlefield Heroes was the simplified graphics were too close to cartoons. In response, the new game, currently titled Battlefield Play4Free, will make use of the graphics and  maps from Battlefield 2, as well as the classes and.....

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