NOV. 8, 2010 • Consumers buying any one of 13 different LG TV sets in the U.S. will also receive a 4GB Xbox 360/Kinect bundle. At least the first 10,000 people who claim the incentive in the U.S. by Dec. 31.
Impact: The promotion is focused on high-end 3D TVs that cost over $2,000. In reality it seems to be a minor attempt to counter Sony’s focus on 3D television and 3D gaming on the PlayStation 3. Microsoft and Sony compete in video games, while LG and Sony are competing with high-end television sets. Getting a free game system (a $300+ value) may be a deciding factor for a consumer to choice an LG television over a competing brand.