Analysis: Can Games Capture Big Advertising Bucks?

OCT. 5, 2011 • DFC Intelligence recently released its first in a series of reports: on video game advertising. Unlike other media with similar usage patterns, for various reasons, the video game industry has never been heavily supported by advertising.  This is expected to gradually change over time and thus DFC has started to look closely at how games are likely to work as vehicles for advertising. The video game industry ge.....

Analysis Focus On Korean Game Publishers

AUG. 12, 2011 • South Korea is one of the most advanced PC online gaming markets in the world thanks to savvy Internet users and modern infrastructure – fast broadband, payment solutions, and security to name a few. However, there have not been many comprehensive reports on this unique Korean gaming market in the United States. With the growing acceptance of the free-to-play (F2P), micro-transaction model in the West, there .....

Analysis: SCEA Analyst Event

JUNE 1 , 2011 • In early April, before PlayStation Network security was breached and the personal data of more than 100 million user accounts was compromised, Sony Computer Entertainment of America held an analyst-only event at its Foster City, Calif. campus. The event was headed by SCEA chief executive Jack Tretton with an upbeat outlook for the PlayStation business in North America. The division believes it has a story to te.....

DFC Intelligence Methodology

FEBRUARY 21, 2011 • DFC Intelligence was founded in 1994 with a stated goal to provide strategic research that would enable companies to understand the growing video game industry and the emergence of what people back then were calling by such antiquated terms as multimedia and information super highway.  The philosophy driving DFC was distinguishing between what was real, what was hype, and from that point building a roadmap of how new and established markets were likely to emerge, grow a.....

Analysis: Game Marketing Gets Harder

SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But that isn’t necessarily the case. True, some publishers will have decreased their ad spend significantly as a result of the impact on revenue.  True, publishers are releasing fewer titles, which suggests fewer dollars spent overall. The reality, however, is not so clear cut. The maj.....