Impact: Going into the holidays, Star Wars Battlefront is the multiplatform game to beat. It has substantial buzz, excellent pedigree, and a successful action studio handling production. Electronic Arts being able to deliver a Star Wars blockbuster is critically important for the publisher. The firm secured the exclusive Star Wars license in 2013 as a result of the $4.05 billion buyout of LucasFilm by the Walt Disney Co. in October 2012. By the following April, Disney had decided it no longer wanted LucasArts to be involved with internal development in favor of licensing IP from the franchise. Battlefront is the first post-exclusive AAA opportunity for EA to show what it can do with Star Wars. The Old Republic MMORPG from the publisher’s Bioware team, which did not live up to revenue targets but has done better since shifting to a F2P model three years ago, predates EA’s agreement with Disney. Outside of Battlefront, there have been a slew of Star Wars mobile games, but none of them have generated the awareness or buzz as Battlefront has. So it looks like EA has a winner on its hands. The flip side of that is expectations for the Star Wars content that follows will be raised significantly, which given the spotty performance of past games from the franchise under LucasArts, are not always achievable.