MAY 18, 2011 • DNA Games, best known for its Facebook games such as Casino City, Slot City and Bar World, was acquired by Zynga. DNA becomes the 14th acquisition by Zynga during the last 12 months. Financial terms were not disclosed.
Impact: Zynga has been hiring and acquiring at breakneck speed. It will be interesting to watch if the company will be able to grow itself into a market player or will implode from its own weight. Right now there are many people that need Zynga to be attractive to investors at increasingly higher valuations. The issue is at some point investors may balk at paying anymore. At that point many people are likely to be caught holding the hot potato. Of course, on the other hand, the last decade has seen companies like Amazon, eBay and Google hold onto their early mover advantage and continue to increase valuation.