MARCH 26, 2008 • Blizzard Entertainment reveals that it’s preparing a Latin American launch of World of Warcraft during the first half of 2008. The game will be localized with all in-game speech re-recorded in Spanish, then Portuguese. Blizzard is also assembling a Spanish-language team to ensure Latin American subscribers requiring customer service.
Impact: Blizzard has been the leading Western company for penetrating emerging global markets. Latin America is definitely seen as an untapped market with significant growth potential. Measuring how well World of Warcraft does will be a major indicator of the upper level potential for a game in Latin America.
