Impact: No big surprises here. Australia’s taste in games closely parallels that of the U.S. and U.K. However, prices for game systems and software are very high. For example, the popular Xbox 360 and PS3 title Grand Theft Auto IV retailed for $120 in Australia. The fact that the Wii has the most buzz and is the most affordable option makes it a clear choice. The PS2 has sold about 2.3 million units in Australia and we expect the Wii to pass that mark, but probably not by much. On a worldwide basis, it will be hard for the Wii to break the installed base figures set by the PS2.