DEC. 13, 2013 • With two new console introductions driving consumer demand the month of November turned out to be a robust month for U.S. video game hardware and software sales. Some of that was no surprise as it was already disclosed that PlayStation 4 and the Xbox One had already crossed sales of more than 2 million units each globally. What was something different is that Nintendo of America reported sales of the Wii U had increased more than 340% over October, building on the uptick already reported. As for Sony and Microsoft’s latest consoles, the NPD Group reported that retailers moved 1 million PS4s and 900,000 Xbox Ones in the U.S. during November. Those are tallies that took the PlayStation 3 four months, and the Xbox 360 three months, to accomplish. Dealers were also selling two games with each of the news systems sold. Consumers picked up plenty of Nintendo 3DS and 2DS handhelds during the month – 769,000 units to be exact – bringing the lifetime total in the U.S. to 10.5 million.
Impact: Compared to the PS3 and Xbox 360 launches both Microsoft and Sony sold-in significantly more units. We feel this was due to the strong branding created by those predecessors combined with a more consumer friendly price point – especially for the PS4 versus PS3. Also using more standardized components goes a long way in explaining why both companies were able to roll out so many more consoles. So much so that Sony just launched in 16 more countries: Bahrain, Bolivia, the Czech Republic, Greece, Kuwait, Nicaragua, Oman, Paraguay, Qatar, Saudi Arabia, Slovakia, South Africa, Turkey, United Arab Emirates, Uruguay, and Venezuela. As we expected, North American is accounting for about half of total units sold. Tie-ratios have dipped slightly, however. That might be a factor of gamers generally buying fewer games overall and playing them longer, or that there are more hardware/software bundle options for PlayStation 4 and Xbox One buyers this cycle.