Impact: Right now Steam is clearly the leader in third-party digital distribution. In fact, no one else is even close. Of course, companies like Electronic Arts have major distribution services for their own products, but among third-party there have been surprisingly few companies that can compete with Steam. This situation is fairly surprising because it essentially means distribution gets a bottleneck in the hands of one major player. In the traditional retail market it would be similar to Wal-mart, GameStop or Best Buy being the ONLY large retailer. Two of the latest would-be Steam competitors include Amazon and Microsoft.