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Sony Matches $299 MSRP on PlayStation 4
NOV. 23, 2015 • Three days after Microsoft Corp. announced a new $50 Thanksgiving weekend price break for the Xbox One that resulted in several $299 bundles, Sony Computer Ent. America has responded with a Bla…..
Sony Unloads Sony Online Eentertainment
FEB. 2, 2015 • With a projected Â¥230 billion ($2 billion) loss looming for the fiscal year ending March 31, Sony Corporation has sold its Sony Online Entertainment (SOE) business to Columbus Nova. Financial terms were not disclosed. In December 2010, Columbus Nova set up Harmonix-SBE Holdings to acquire Harmonix Music Systems from Viacom Inc. in December 2010. In that deal, Harmonix-SBE Holdings paid $50 and assumed $100 million in Harmonix liabilities. Viacom …..
Sony and Microsoft Spend $94 Million on Video Game Television Advertising
JULY 3, 2014 • During the first five months of 2014 Sony Computer Ent. America and Microsoft Corp. combined spent $93.7 million to advertise their latest consoles on U.S. television, as reported in the Wall Street Journal based on estimates provided by research firm iSpot.tv. Total video game television advertising spend for the period was $226.5 million. Between the two console makers Sony spent $59 million to support the PS4 versus Microsoft’s $34.7 mill…..
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