Impact: In terms of per capita usage, South Koreans are probably the most active game players in the world. However, with a total population of only about 50 million, the game market in South Korea has become saturated and domestic growth potential is limited. The goal is to bring products developed in South Korea to the rest of the world. This is most likely to occur through products that have a free-to-play/micro-transaction component. This is an area where South Korean companies have excelled, and which is gaining ground globally.