Impact: We wonder what Mr. Reeve’s motivation was for outting the underlying rationale for SCEA’s $100 price cut. Was he attempting to diffuse consumer unrest in Europe at a $499 price point in the U.S.? Had he fought and lost to bring a similar reduction to Europe, and desired to undercut the impact of the U.S. announcement? Does he wish to play himself as the straight-talking executive from Sony for his own purposes? Regardless, the revelation put SCEA into a public relations damage control mode within a week of winning widespread kudos. One more pot hole along the PlayStation 3’s bumpy road pre- and post-launch.