SEPT. 19, 2011 • Angry Birds developer Rovio Mobile is now working on establishing a new publishing label for independent developers. In addition to total Angry Birds revenues above $70 million, Rovio recently took in $42 million in investments last March.
Impact: The Angry Birds franchise may have gotten its start on iPhone but the key to its success was its ability to use the iPhone success to go truly mass market. Angry Birds is now everywhere and much of the revenue comes from merchandise and licensing. It was not so much about building the game but getting the IP recognized far beyond being just another game. To that extent Rovio clearly seems to have what it takes to be a publisher and it will be interesting to see what they can do with other IP.