Video Game Accessories: Consumer Perspectives

$2,995

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About this product

The video game accessories consumer perspective program asks what they are looking for when buying PC Gaming mice, keyboards, and headsets. The focus is brand perceptions and awareness, current and planned ownership, purchase intention, key features, spending targets, and refresh cycles.  The product is available as both a summary report and/or a full dataset that can be incorporated into a client’s data program of choice.

Video game accessories are an $11 billion-a-year business.  Consumers will pay top dollar for custom mice, keyboards, headsets and more.  The DFC Intelligence consumer perspective program asks consumer directly what they are looking for when buying game accessories.

The focus is on

  • Brand perceptions and awareness
  • Current and planned ownership
  • Purchase intentions for headsets, gaming keyboards, and gaming mice
  • Key Features
  • Spending targets and refresh cycles

There are specific drill downs on gaming mice, gaming keyboards and headsets.

The results of the survey are available in a summary Excel report.

There is also the option to subscribe to our full survey program which includes reports and full data results, or purchase a survey’s full data results via Excel/CVS/SPSS.

UPDATES INCLUDED!

DFC Intelligence has a consumer panel consisting of thousands of gamers who are regularly surveyed.  In our consumer perspective program most topics are surveyed at least once a year.  Generally a survey will be of 1,000 to 2,000 consumers and include open-ended responses.  If a survey is older than six months on purchase clients receive the next survey on the same topic at no extra charge!

Please contact us for details.

FAQS

Most products will ship ASAP, usually within 24 hours. Some products are available for instant download upon payment.  These products are indicated as an instant digital download. 

However, DFC Intelligence specializes in living research reports.  We are constantly updating our forecasts and analysis to reflect current market conditions.  Even when a product is available for instant download, we always contact clients to make sure they have the most recent edition.

DFC is hands-on with clients and in most cases, we consult to make sure the research fits the client’s specific needs.  Many reports are custom-built-on-demand from our database.  Usually, delivery of custom-built reports is within 48 hours.  

We are the first to admit that DFC has a LOT of data and information.   It can be overwhelming.  However, we are here to help.  Contact us if you are uncertain!

If you have a question on the business of video games we will likely know how to get the answer!

All major credit cards, PayPal and bank transfers are accepted.  Because many of our clients are large organizations we are experienced in setting up purchase orders and the complexities of corporate billing.  However, product delivery does not occur until payment has been confirmed. 

Contact us to setup payment!

Generally the product page will indicate the latest “official” version of a report.  However, DFC Intelligence specializes in “living research.”  Our forecasts and analysis are constantly being tweaked to account for current events.  When a customer orders a report we always make sure to send any relevant updates.  Also when a report is updated we will send the update to all clients that have ordered in the past six months.   Our goal is to go above and beyond to ensure repeat business.

DFC reports range from Excel spreadsheets with numbers to 200-page+ analysis reports that take a deep dive into a topic.  Some clients simply want data with no analysis.  The Excel spreadsheets allow users to pull data into their own models.  For advanced clients we even offer pivot table products and raw survey data that can be imported into a program of choice.

Other clients are taking a deeper dive into understanding industry trends or want a general summary of major issues.  For these customers, DFC offers both traditional reports, as well as topical PowerPoint based briefs.

Large research firms tend to focus on providing research across a variety of industries.  In many cases these are created by low-level employees that do not have a specialty in the subjects they cover.  Reports are created using templates that allow generic forecasts and reports to be created across multiple industries. 

At DFC Intelligence we call this the McResearch philosophy after the business model pioneered by the McDonald’s restaurant chain.   This is a system that allows for consistent products, at a low cost, where rapid employee turnover does not encourage investing in long-term training.

In contrast, DFC Intelligence is comparable to a fine dining establishment.  We focus on in-depth knowledge of the video game industry and our analysts have years of experience and industry connections.

When it comes to research, DFC specializes in taking massive amounts of data from multiple sources and identifying key trends and providing actionable insights.  Having in-house experts has made us the go-to source for realistic forecasts that can be used for business and investment planning.

As a research company DFC Intelligence has been on the forefront of data collection and analysis since the 1990s.  We have pioneered the usage of data mining and AI tools to collect and analyze disparate data sources.

In a world cluttered with information, much of it misinformation, DFC cuts through the crap to focus on reality.

DFC Intelligence focuses on providing high-quality insights and forecasts at a reasonable price.  The goal is to provide clients with products they can leverage to educate not only themselves but partners, clients, and investors.

For more insights into what makes us unique see this interview with David Cole Founder & CEO of DFC Intelligence on Waskul TV.

Pricing listed on the site is generally for a single-user license for a single product and is not negotiable.  However, DFC offers significant discounts on multiple report orders.  In addition, single report orders can be to upgrade to additional research with full credit for the price paid.

Contracts for ongoing research are negotiated on a case-by-case basis.  Cost can vary based on size, number of users and type of research needed.

Contact us to get a quote!

Universities and other educational institutions have bought DFC Intelligence research to use for classroom education and specialized research into the video game space.  However, DFC research is generally not within the budget of individual students.

To provide general information and summary of top level research, the free DFC Dossier was launched in 2007.  DFC also provides free commentary of the latest news events.  Signing up to receive free research can be done here.

Definitely!  The DFC Intelligence database goes far beyond what can be listed on the site.  If you have a question on the video game industry chances are DFC will have the answer.  Not only do we have access to our internal experts but DFC has contacts with experts in specific areas.  If we do not know the answer we are probably able to point you towards someone that does.

Many of our clients follow the video game space on a regular basis and prefer to have an ongoing subscription to get the latest data.  However, most customers start with a single report purchase to make sure it is a right fit.  For customers buying a report(s), DFC offers to discount the price of that purchase towards a larger research package or subscription if done within six months.

DFC Intelligence has specialized in tracking individual game sales and usage since the 1990s when we partnered with the NPD Group to provide reports on retail sales of video games. In the early 21st century we pioneered the usage of PC game trackers for monitoring the usage of individual games. This later expanded to track mobile games and game console services like PlayStation Plus and Xbox Live/Game Pass. However, as the market for tracking games has become crowded and unreliable, DFC no longer offers off-the-shelf game tracking services. However, we still monitor games down to the individual level and specialize in custom consulting, especially for product planning purposes. We also have access to our game tracking that goes back to 2005 and is available on a custom project basis.

Investors are important clients for DFC Intelligence and we regularly hold investor calls and do custom consulting.  However, DFC does not provide confidential information that is not generally available to the public. 

DFC Intelligence reports are based on our analysis of public information.  Our analysts are trained in complying with SEC and international laws regarding inside information.  DFC will refuse to provide any data or information that violates the law.

Absolutely!  Over the years we have done it all from business plans, expert testimony, market surveys and custom segmentations and forecasts.  DFC also offers short one-on-one briefings with analysts.

In addition, we have access to a database of former industry insiders with expertise in all aspects of the video game industry.  No matter what the topic DFC can find the appropriate expert.

Be sure and check out our consulting page for more information.

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