Video Game Accessories: Consumer Perspectives
About this product
The video game accessories consumer perspective program asks what they are looking for when buying PC Gaming mice, keyboards, and headsets. The focus is brand perceptions and awareness, current and planned ownership, purchase intention, key features, spending targets, and refresh cycles. The product is available as both a summary report and/or a full dataset that can be incorporated into a client’s data program of choice.
Video game accessories are an $11 billion-a-year business. Consumers will pay top dollar for custom mice, keyboards, headsets and more. The DFC Intelligence consumer perspective program asks consumer directly what they are looking for when buying game accessories.
The focus is on
- Brand perceptions and awareness
- Current and planned ownership
- Purchase intentions for headsets, gaming keyboards, and gaming mice
- Key Features
- Spending targets and refresh cycles
There are specific drill downs on gaming mice, gaming keyboards and headsets.
The results of the survey are available in a summary Excel report.
There is also the option to subscribe to our full survey program which includes reports and full data results, or purchase a survey’s full data results via Excel/CVS/SPSS.
DFC Intelligence has a consumer panel consisting of thousands of gamers who are regularly surveyed. In our consumer perspective program most topics are surveyed at least once a year. Generally a survey will be of 1,000 to 2,000 consumers and include open-ended responses. If a survey is older than six months on purchase clients receive the next survey on the same topic at no extra charge!
Please contact us for details.