Impact: Nintendo has had incredible success over the last two years, but that puts the pressure on to continue producing. The nature of the game business requires constant innovation to stay on top. Wii Fit is the perfect example of what can happen when creating a successful new product category. In less than a year on the market, Wii Fit sold 14 million units at a price tag close to $100. This is well more than twice what the Apple iPhone sold in its first year. Furthermore, the Wii Fit was not even targeted towards gamers.