SEPT. 17, 2010 • A survey by Credit Suisse discovered 37% of Netflix subscribers aged 25 to 34 substituted Netflix streaming option for their pay television. Similarly, about 30% of users between 18 and 24 are using Netflix’s streaming video service instead of cable or satellite. The survey polled 250 Netflix subscribers.
Impact: While a relatively small sample, the Credit Suisse survey results does point to the growing trend of consumers in core gaming demographics are increasingly open to alternative models of content distribution, especially if it is perceived as free. We feel this also gives increasing evidence of the acceptance of F2P models in western markets provided they are executed properly.