Impact: A similar sequence of events predated Netflix’s partnership with Xbox Live. So there’s every reason to believe the firm is readying support for other platforms. The larger take-away, however, is that Netflix seems intent on jumping beyond its core disc-based delivery model. There has been some analysis that Netflix’s recent decision to charge significantly more for Blu-ray rentals is intended to retard demand for high-definition discs in favor of digital media distribution where Netflix is the primary provider. This sounds to us that Netflix really wants to be the iTunes for the film industry.