Impact: According to Lisa Cosmas Hanson, managing partner of Niko Partners, the commercial relaunch of World of Warcraft in China was significant not only to NetEase and Blizzard so that they could resume fee generating online game services for their customers, but even more significant from a regulatory standpoint. Very recently the Chinese government clarified that the Ministry of Culture and General Administration of Press and Publications would have distinct regulatory roles for the video game industry. There has been much confusion about the true clarification, but most people concur that the Ministry of Culture holds higher authority than the GAPP. NetEase asserts that the Ministry of Culture approved the commercial relaunch of WoW, but the GAPP reportedly did not grant its own approval. The move by NetEase was bold in that it was a gamble based on the interpretation of the newly stated regulatory authority. Certainly game publishers will be confused about which regulatory body to approach for the approval and updates of online games in China until even further clarification is made public by the Chinese government.