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Alan Bowman & Microsoft Asia

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MARCH 20, 2008 • Last February the DFC Dossier took a closer look at how the Xbox 360 was doing in Latin America. Another part of Microsoft’s aggressive worldwide platform strategy is launching in major Asian markets outside of Japan, so we were just as curious about how the platform was progressing in Asia. Although Microsoft’s challenges in establishing itself in the Japanese market have been well reported, there has been far less coverage of the launches in South Korea, Hong Kong,…..
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Bungie Parts From Microsoft

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SEPT. 30, 2007 • The rumor mill has been delivering sage counsel lately. Just four days after the big Halo 3 launch comes a Seattle Post-Intelligencer blog entry that developer Bungie is parting ways with Microsoft Games seven years after it was acquired by the latter. The rumor even claims Microsoft will sit on…..
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Microsoft Extends 360 Warranties

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JULY 20, 2007 • In addition to incurring a $1.06 billion charge against earnings to extend the warranty period for the Xbox 360 to three years due to an “unacceptable” number of hardware failures, Microsoft reported in an earnings statement that it shipped 700,000 Xbox 360 units during the period, compared to 1.8 million units during the fiscal fourth quarter of 2006 – 61%. less. Revenue from Xbox and PC games decreased 28% ($265 million) from fourth quarter 2006 to fourth qua…..
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