Impact: The next phase of social network games is bringing established franchises to the party. Popcap, recently acquired by EA, had great success on Facebook with its game franchises like Bejeweled. EA is also doing well with its Facebook version of the Sims franchise. While EA prefers to go it alone, a company like LucasArts has always looked to work with strong distribution partners. When it comes to social network distribution no one is currently stronger than Zynga.