Impact: As discussed in the DFC Intelligence report The Global Market for Games and Entertainment Applications on Smartphones and Tablets, Android devices are forecasted to far outsell Apple devices. However, the iOS is expected to be a much larger market for games and many other types of entertainment applications. In large part this is because of the centralized nature of the iOS which has a notable social feature in the AppleGameCenter social network. Offering social game features makes perfect sense for consumers and Google needs to become more competitive in that respect. For Google, having a single social platform to connect with gaming friends makes initiating those connections to a wider group much easier. Google gets a new tool to better keep track of what Android gamers are playing, when, for how long, and with whom. That should help down the road to better monetize games played on Android devices. For our part, we are pleased to see Google is serious about better managing the environment around which games are played on Android. Far too many consumers are reluctant to pay for their Android games. Part of that comes from a portion of those who own Android phones who are philosophically opposed to paying for content. Yet there are others who view many of the offerings on Google Play to be suspect from a security standpoint, and are reluctant to offer up their credit cards. The more oversight Google exerts over how games are discovered and played on the platform the more reassuring that will be to many mainstream consumers new to Android.