Impact: There’s evidence that gamers are none too thrilled with buying their games at GameStop, Best Buy or any of the mass-market retailers. Variations on availability, selection and price are what keeps people shopping at most of these stores. That’s why there is a cottage industry growing seeking to give gamers a buying environment they enjoy as a way of siphoning market share. Play N Trade is a recent example in that direction. Gamer Doc goes a step further by taking the franchise concept into the realm of theme park. Whether that concept draws as many sales as foot traffic remains to be seen.