Impact: Age of Conan started off with strong sales, but like many other recent high-end MMOGs, the game has struggled to convert a high percentage of retail into long term subscribers. Of course, World of Warcraft set all kinds of records and raised overall expectations. The problem is other games are finding that the number of people willing to pay $15 a month on a regular basis seems to peak in the 250,000 to 500,000 range. Those levels can still generate a great deal of money. In 2008, Funcom had revenue of about $40 million versus only $5 million in 2007. This was driven almost solely by Age of Conan. Unfortunately, the company and its investors were hoping for a massive hit along the lines of Warcraft. Five years ago, Conan would have been seen as a big success, in today’s market is seen as a disappointment.