MARCH 25, 2011 • In an intriguing twist, Nexon’s free-to-play Dungeon Fighter Online is migrating to Xbox Live Arcade. The twist is that Xbox 360 owners must acquire the game as a paid download without micro-transaction options.
Impact: The issue with releasing a game on Xbox Live Arcade it that the addressable audience pales in comparison to that on the PC. Dungeon Fighter Online claims 200 million users worldwide. The entire addressable Xbox Live Arcade audience is only about 10% of that. In other words, the economics of a free-to-play model on the Xbox 360 do not make sense.
